[Data Analytics] Cohort Analysis | Behavioral Analytics

[ Cohort Analysis ] 

Cohort analysis breaks the data in a data set into related groups before analysis. 

- a kind of behavior analytics 

- a group of subjects which share a defining feature and observing the behaviour of the group(cohort) over time and compare it to other cohorts. 

 

* Main Stages for Cohort Analysis

1) Determine what question you want to answer to improve business, product, user experience, turnover, etc

 

2) Define the metrics that will be able to help you answer the question. (the identification of an event)

 

3) Define the specific cohorts that are relevant. 

-  Analyze all the users and target them

- Or perform attribute contribution in order to find the relevant differences between each of them

 

4) Perform the cohort analysis. 

-> data visualization

 

 

[ Behavioral analytics ] 

: Behavioral analytics is a new insights into the behavior of consumers in Business.

- It focuses on understanding how consumers act and why, enabling predictions about how they are likely to act in the future.